Rapport Administrative Software Interactive Sales Tool

While serving as an instructional designer at Netier Technologies, Inc., I found myself in the position to create marketing content for the hardware and software products we sold. Our in-house software development team developed the Rapport Administrative Software (which was used by IT administrators to manage and scale thin-client hardware and software throughout an enterprise).

Our sales team needed an effective sales presentation to help explain Rapport’s features, advantages and benefits. Given I worked for our marketing manager, I was tasked with finding and leading a motion graphic design team in Austin, Texas to create this interactive sales presentation.

For this project:

• I collaborated with our president, marketing manager, software developers, and our sales team to analyze and define the sales messaging goals and objectives

• I wrote the script and worked closely with the marketing manager to refine its message to ensure alignment with company marketing strategies and communications

• I sourced an Austin-based motion graphic design company, negotiated project timeline and costs, and led the project planning and deliverable timeframe

• I worked closely with each motion graphic designer to ensure all visuals and animations reflected true software implementation and use

• I ensured the look and feel aligned with our company brand guidelines from beginning to end

• I drove the implementation strategies with our internal sales team and trained each person on how to use this tool during sales calls

This video demonstrates the interactivity of this piece. Please click the play button and watch for the mouse movement.